Reclaiming Relationship in a Technological World — Faith Driven Entrepreneur



In The Life We’re Looking For, bestselling author and Partner for Theology & Culture at Praxis, Andy Crouch, shows how we have been seduced by a false vision of human flourishing—and how each of us can fight back. From the social innovations of the early Christian movement to the efforts of entrepreneurs working to create more humane technology, Crouch shows how we can restore true community and put people first in a world dominated by money, power, and devices.

There is a way out of our impersonal world, into a world where knowing and being known are the heartbeat of our days, our households, and our economies. Where our vulnerabilities are seen not as something to be escaped but as the key to our becoming who we were made to be together. Where technology serves us rather than masters us—and helps us become more human, not less.

Read an excerpt from the book below. You can order the book here.

Recognition is the first human quest.

After an ordinary delivery, after the first few startled cries, newborn infants typically spend an hour or so in the stage doctors call “quiet alert.” Though they can only focus their vision roughly eight to twelve inches away, their eyes are wide open. They are searching, with an instinct far deeper than intention. They are looking for a face, and when they find one—­especially a face that gazes back at them—­they fix their eyes on it, having found what they were most urgently looking for.

Recognition is the primary task of infancy. Feeding, crying, and even sleeping are just the support system for this most essential work of figuring out who we are, and where we are, by making contact with other people, seeing them seeing us, gradually beginning to build our sense of self through their eyes.

As we nursed, our eyes found another pair of eyes and held on to them. When we were handed over to a father or a grandmother or an aunt or a cousin, we found their faces as well, gradually distinguishing them from one another. We looked at them with the steady, uninterrupted gaze of a baby, and because we were a baby—­so very help­less and so very unable to cause harm, with those magnificently large eyes and that impossibly soft skin—­they looked back at us with that same endless attention, unhindered and unafraid.

I know this happened for you, as it happened for me, because if it had not, you would almost certainly not be reading these words. The developmental psychologist Edward Tronick demonstrated this in a widely replicated experiment called “still face,” in which infants and toddlers sit across from their caregivers, who have been told to avoid all facial expressions and responses to their children. The videos of these experiments, which last only a few minutes, are wrenching to watch, as the adults feign indifference to the children’s presence while the children exhibit greater and greater degrees of dysregulation, writh­ing in frustration and ultimately collapsing in distress. That is the result of just a few moments of deprivation. When children are deprived of this kind of recognition and mutual attention for months or years, they may possibly survive—­but they do not thrive.

Some children, of course, arrive in the world mysteriously and tragically lacking the neurological preparation for recognition. For six years, James, the son of my friends Peter and Ellie, lived a life sustained by love—­but James could not name it, see it, or return it. He did not seem to notice or need a parent’s gaze.

Then, on his seventh birthday, with no forewarning, James looked straight at his mother and said with slow, stammering effort, “Mom-­my,” then once again, “Mommy,” then over and over with greater confidence and delight, “Mommy, Mommy, Mommy.”

Ellie generally avoided using her smartphone in James’s presence, but this one day she happened to have it in her hand and, prompted by some mother’s instinct, had started a recording. When Peter played it for me, we both wept.

Not all such early moments of recognition are so memorable, but some part of us, I believe, remembers them all. Our own firstborn woke up in the middle of the night for the first few months, wanting to nurse. After he was fed, I would walk with him back and forth in the hallway of our apartment, lit by the glow of the streetlights outside. Though part of me desperately wanted him to be asleep, he was instead quiet and alert, looking intently at me.

He is a man now. It has been many years since he held my gaze that way. Nor does he need to—­he is making his own way into the world. Perhaps one day he will look at a child the way I looked at him. But without those early days of regarding each other, recognizing each other, he would not have become who he is today. Because it was in those early days of life that he learned from my face and others’ faces that he was a person. At the deepest layer of his sense of self, entirely lost to his conscious memory but buried as deep as the foundation stone of a building, are those nights with me in the hallway, quiet and alert, held and beloved.

Facial Recognition

I pick up my phone and it stirs to life, looking for my face. Cameras focus silently, chips powered by machine learning swiftly compare images and patterns. The manufacturer has designed a little whirling animation on the screen to let me know that the process is underway. Moments later, a check mark appears in a circle and I’m in. I’ve been recognized.

This is, for now, one of our everyday moments of technological wonder, though our grandchildren will no more wonder or be astonished by it than we are by the light coming on when we flip the switch. It is, computationally speaking, a remarkable achievement. The capacity to recognize a face takes up a substantial part of the human brain, evolved over millions of years. In a few decades, we have managed to train our computers to approximate this capacity to the point that our machines can, in a sense, recognize us.

This technological progress unlocks our phones, and it unlocks new paradigms for computing as well, as devices become increasingly capable of recognizing our voices, our intentions, and even our emotions. There is every reason to believe that this progress will accelerate for the foreseeable future, giving us ever more accurate simulations of personalized interaction with our environment. These simulations will undoubtedly be useful, but maybe more importantly they will be satisfying—­they will respond, in a way that early computers almost totally failed to do, to our very human need to be recognized and known.

Already our devices increasingly compete with real persons for our attention. A friend of mine went to visit his one-­year-­old niece. She had recently learned the word no—­and was using it most stridently when people in the room started to look at their phones rather than remaining engaged with one another. Even the slightest glance at a screen would prompt urgent cries of “No! No! No!” from his niece—­a real-­world replay of Tronick’s “still face” experiments.

“And yet,” he told me, “I still found myself sneaking glances at my phone.” The personalized world of the screen somehow held a power over his attention that the child before him did not—­even as she cried, “No! No! No!”

Personalization without Persons

Not long ago, a handwritten envelope, addressed to “The Crouch Family,” arrived in the mail. The letterforms had the exuberant artistry of a high schooler who likes to journal and send cards to her friends. The postmark was from a neighboring town. Who, I wondered, had taken the time to write us such a charming note?

Inside, written in the same friendly script on ruled yellow paper, was a note from “Sarah G.,” who turned out to be a regional representative for a window company. She had thoughtfully included her business card, with another hand-­scrawled note in blue ink on the reverse, inviting me to call for a no-­obligation quote.

It was only after much careful and suspicious inspection that I concluded, as you’ve already guessed, that every one of my neighbors had probably also received a handwritten letter from Sarah G. There was no imprint on the page from the pressure of a pen—­her casual printing was a convincing forgery produced by a high-­definition inkjet printer, employing advanced techniques to imitate a real person’s handwriting. Sarah G. had sent me a personalized letter—­but not a personal one.

There is a consequential difference between personalized and personal. Personalized letters are sent by machines, not persons. Or they are sent by people so busy that they are functioning like machines—­like the quick notes many American families inscribe on their holiday cards to far-­flung friends.

Sarah G.’s letter, though perhaps a bit creepy, may seem essentially benign. Like all the best advertising, it aimed to alert me to a product I might very well need. Her perfectly personalized messages were sent to certain homeowners, in a certain zip code, with a certain economic and social profile—­the kind of people who not only desire new windows but can afford them.

Those of us who fit the profile are on the receiving end of a blizzard of personalization—promotional emails that reference prior purchases, eerily specific online ads for products we’ve been considering, app notifications timed to match the times of day we’re most likely to make a purchase. Is that such a bad thing? The more personalized our world becomes, it might seem, the more suited it is for our flourishing. And it is not just advertisers who tailor their offerings to our interests, needs, and identity. We do the same with our “curated” news feeds and carefully personalized home screens. All this personalization is exactly what makes our technology so alluring—­enough to draw our attention away from even the most insistent one-­year-­old.

Excerpted from THE LIFE WE’RE LOOKING FOR: Reclaiming Relationship in a Technological World © 2022 by Andy Crouch. Published by Convergent, an imprint of Random House, a division of Penguin Random House LLC. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.



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A New Perspective Focused on Purpose and Calling — Faith Driven Entrepreneur



The Common Threads of Calling 

One of the things people need to be careful of when considering their calling is that we tend to paint “Norman Rockwell pictures” in our minds. A friend once confided in me that she was struggling to accept her son’s decision to become a missionary in China. She had grown up in a home where the family stayed close and shared meals together. She had a picture in her mind that her life would be similar: she was the loving grandmother whom all the grandchildren would often visit, just as she had visited her own grandmother. Like a Rockwell illustration, this picture was warm, safe, and comforting. 

I asked her if I could share something for her to think about, and she agreed. 

I told her I thought she had painted a beautiful picture in her mind. “But maybe God has another painting…” I said, “One that’s very different. If you just allow God to paint His picture, you might find out that it’s a much prettier painting.” 

She thought about it, looked at me, and said, “You are right. I have to let God paint the picture!” 

Now, many years later, the picture that God painted for her is beautiful, though very different and much better than anyone could have dreamed. 

Many of us think we have a particular path we should follow, but often, it’s the picture 

that we want, not the one God desires to paint. We’re settling for a stick-figure crayon drawing when God offers us a beautiful masterpiece. We simply have to let go of the brush and let Him do the painting. 

When you let God hold the paintbrush, you discover that your calling is the work God uniquely designed you to do during your time on this earth. 

Since it is universal that we are not created to primarily build our personal legacies, pursue our own happiness, or collect material wealth, it makes sense that there are also common threads for our individual callings: 

Bearing fruit that lasts beyond our lifetime, without being concerned about whether our name is remembered in association with that legacy. 

Devoting our lives to the well-being of others. 

Sharing our blessings with those in need, wherever we may “nd them. 

In other words, we are each called to care. 

Shaping a New Attitude 

A new perspective goes hand-in-hand with a new attitude. Just as you can’t go somewhere you’ve never been by doing what you’ve always done, it also makes sense that you can’t do what you’ve never done with the same attitude you’ve always had. 

Everyone you meet brings joy to your life—some when they enter and some when they leave. How do you want to be remembered? Think about some of the people who had the most significant impact on your life—the ones who have been the most influential in shaping you into the person you are today. Whoever these people are in your life, what was it they said or did that stayed with you for years or even decades later? 

Most likely, it was their qualities and attributes that you found attractive—their authenticity, humility, selflessness, encouragement, integrity, gentleness, caring, inspiration, enlightenment, and unconditional love. What do they all have in common? The people who had the greatest positive impact on us likely had great attitudes. 

Many of us are beginning to interact with people we haven’t seen in person for months. This is a rare opportunity to reshape and reset our past attitudes. We can replace frustration with patience, annoyance with contentment, and worry with joy. We have power over our own attitudes, and we can choose to foster an attitude of humility, care, and respect for ourselves and others. 

Respect Through Self-sacrifice 

Respect, or the lack of it, is the confluence of attitude and relationships. A good attitude towards whom you have a relationship with will earn their respect and vice versa. The two character traits that will most likely earn their respect are loyalty and a willingness to sacrifice for someone else’s needs. Have you noticed that some of the people you respect the most are the ones who have stuck by you when you were going through a hard time, especially when it was not convenient for them to do so? 

A few years ago, there was a woman at our company who was very well respected. She had a great attitude, was a hard worker, and was friendly to everyone. Then, she became very ill. She used up all her vacation and sick time during this illness, but because she had shown loyalty and respect for her coworkers, they returned the favor by offering some of their own personal time. Since she had also earned the respect of management, the company matched the personal time that her coworkers sacrificed on her behalf. Through this process, I imagine she came to appreciate the people she worked with even more, and they had a tangible way to show her their care for her. 

There is no perfect answer to find our purpose, but I believe it will become clear by resetting our perspectives. By casting aside meaningless pursuits, acting with an attitude of integrity, and showing respect to others, I believe we will emerge from the past year with a clarified purpose and calling. 



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Is Jesus Just Your Adjective?



— by Paul Michalski

“Words are sacred. If you get the right ones in the right order you can nudge the world a little.” (Tom Stoppard)

Words are important and powerful.  After all, God created the universe by speaking, and Satan tried to tempt Jesus by twisting God’s word.  Words have the power to build up or tear down.  Words have the power to clarify or confuse.  Tom Stoppard got it right when he said that words are “sacred”:

Words are sacred. If you get the right ones in the right order you can nudge the world a little.

The culture of the world is filled with words that blind us to God’s purpose for work and business.  Even some words and phrases common in the faith and work movement are disordered.  Disordered words that embody the world’s priorities rather than Biblical priorities infect our thinking, which ultimately infects our heart. 

Disordered words can shape and distort our very identity and our behavior at work. In some sense, we can become who we say we are, which means we need to be very careful how we describe who we are.  For example, striving to be a “Christian entrepreneur” (or a “Christian businessperson” or “Christian lawyer”, or “Christian doctor” or “Christian artist”, etc.) is an obstacle to working in alignment with Biblical beliefs, principles and priorities.

The Importance of Primary Identity

It is said that our words become our actions, which become our habits, which become our values, which become our destiny.  You can become who you say you are (or who others say you are), which means we need to be very careful how we describe who we are.

Matthew 6:24 tells us that a person can have only one primary identity (and an organization can have only one ultimate priority):

No one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other.

Although a person can only have one primary identity, they can have many secondary identities, For example, a person can be a Christian, a businessperson, a wife (or husband), a mother (or father), a daughter (or son), all at the same time.

But when push comes to shove, there is one identity they view, consciously or subconsciously, as the primary identity—the one they will protect even if it means sacrificing success in their secondary ones.  Our self-worth and value is wrapped-up in whatever we see as our primary identity.

Disordered Words That Shape Primary Identity

To illustrate the power of disordered words to shape primary identity, let’s consider a person named Mary with two identities—she identifies as a Christian and as an entrepreneur (it could be any occupation–lawyer, banker, accountant, barista, artist, musician, engineer, truck-driver, etc.).

Secular Disorder.  American culture, in particular, glorifies our work as our primary identity.  What is the first question asked at a cocktail party upon meeting someone new?  “What do you DO?”  Almost reflexively, Americans label themselves by their work:  “I AM an entrepreneur.”  “I AM a lawyer.”  “I AM a banker.” I AM a venture capitalist.”  So the secular “world” pushes Mary’s primary identity toward “entrepreneur”.

In fact, the secular “world” view of faith and occupation is that they have absolutely nothing to do with each other (unless the occupation is in “ministry”).  A person’s “faith identity” is personal and does not belong at the office/factory/store (sometimes because the proponents of this view are hostile to faith).   So Mary’s identity as a “Christian” is discouraged from even showing up as part of what the world tells her is her primary identity.

If the world describes Mary’s most important identity as what she DOES, there is a good chance Mary will see that as her primary identity—an “entrepreneur”.

Putting the two identities together, Mary is an entrepreneur who happens to also be a Christian. When push comes to shove, Mary will probably not let her faith get in the way of succeeding at work.

Faith-Work Disorder.  Assuming Mary gets across the Sunday/Monday Gap and starts thinking more deeply about what her faith has to do with her work and what her work has to do with her faith, there is a good chance that she will read or hear or be told to become a “Christian entrepreneur” or “Christian businessperson”, which is the most frequent “identity” urged by those promoting faith-work integration.

“Christian entrepreneur” are “identity words” for which Mary will likely be affirmed in her faith communities.  It feels like an identity based on WHO Mary is rather than WHAT Mary does.  But that is a toxic deception that may shift Mary’s behavior.

Let’s parse the IDENTITY Mary has been urged to pursue–“Christian entrepreneur”. Remember, words have power. Our words become our actions, which become our habits, which become our values, which become our destiny.

The NOUN–the primary focus of Mary ‘s identity–is “entrepreneur”–WHAT she does, and the ADJECTIVE–the secondary attribute of Mary ‘s identity–is “Christian”–WHO she is meant to be.

As a “Christian entrepreneur”, Mary will still have a WHAT identity–seeing herself as first and foremost an entrepreneur who tries to carry out her entrepreneur identity in a Christian way.

While “Mary the Christian entrepreneur” will probably conduct herself at work in a more “Christian” manner than “Mary who happens to be a Christian”, once again, when push comes to shove, Mary will probably not let her faith get in the way of succeeding at work. Remember, a person will compromise their secondary identity to succeed in their primary identity.

With a WHAT identity, that means sacrificing the “Christian” to succeed as the “entrepreneur”.   With a WHO identity, that means sacrificing worldly success as an entrepreneur (and even sacrificing that role) to pursue first God’s Kingdom and His righteousness.

Grounding Our Noun and Adjective Where They Belong

Oswald Chambers wrote “Jesus is saying that the greatest concern of life is to place our relationship with God first, and everything else second.”  That is particularly hard in America, where we are defined by our job/profession/occupation.

We believe Mary will be more successful in working in alignment with Biblical beliefs, principles and priorities, and more successful in leading her business faithfully, if she makes Jesus her NOUN rather than her ADJECTIVE and begins thinking about herself–and speaking about herself–in terms of a WHO identity that puts her relationship with God first–as “a follower of Jesus called to entrepreneurship” or “a Christian engaged in business”.

Just semantics?

How Identity Words Shape Behavior

Let’s compare how a WHO identity and a WHAT identity might impact Mary’s behavior.

With a WHO Identity:

Mary will see herself as “a Christian engaged in business”

Mary may have to make sacrifices in her worldly business success to follow God’s principles and priorities.

WHAT Mary does will be determined by God’s leading rather than its potential for worldly success.

WHO Mary is where God places her will be more important than WHERE God places her.

Mary will wear WHAT SHE DOES lightly and will be able to change disguise at a moment’s notice.

Mary will need to trust God with her provision and circumstances.

Mary ‘s identity will push her to go beyond “good” to pursue “Godly”.

With a WHAT Identity

Mary will see herself as a “Christian businessperson”.

Mary may sacrifice the two great commandments (love your God and love your neighbor) or the pursuit of God’s Kingdom and His righteousness to achieve “success” in her primary identity as a businessperson (possibly rationalizing that she is still doing better than the people with no faith inspiration).

There are numerous problems that can flow from work being our primary identity and source of worth and value.

An employer or investor has the power to take away “who we are”, if even for a short period of time.

If those to whom we answer (e.g., managers, investors) are driven by profit and power, we are vulnerable to extreme manipulation in their pursuit of worth and value through their job.

Most importantly, because  a person can only have one primary identity, and they will sacrifice their secondary identities to ensure success in their primary identity, identities grounded in things like faith, family and fitness will be compromised or even sacrificed to ensure success at work.

How we see ourselves is NOT a matter of semantics.

Followers of Jesus are meant to be dressed like Superman, with our primary identity being the Superman faith-suit that represents “WHO we are” and the business outfit of “WHAT we do” serving as an easily shed disguise for operating in the world.  Unfortunately, many people have their outfits reversed.  They put on a “Godly” disguise while living based on worldly beliefs, principles and priorities.

Words have power, identity words can shape our destiny, and disordered identity words can keep us from living a life of integrity in alignment with God’s design.



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When Faith Mediates Your Entrepreneurial Identity — Faith Driven Entrepreneur



It isn’t much of a stretch to consider that failure poses a threat to our identity as entrepreneurs. When we have poured time, talents, and treasures into a venture only to watch it crash, it’s understandable that we start questioning the validity of our claim to be “entrepreneurs.” On the other hand, entrepreneurs also faced identity threats in the face of extreme success, where they were tempted to view their entrepreneurial success—and therefore their entrepreneurial identity—as preeminent, tending dangerously toward pride. 

Our findings revealed one crucially important component of these entrepreneurs’ faith that served as a counter-balance that stabilized their identity in the face of threats: a personal relationship with God (and identifying via that relationship). Recognizing their relational identity with God and choosing to identify with it was the difference for each of our interviewees. In short, a relational identity with God allowed entrepreneurs to mitigate how the highs and lows of entrepreneurship affected their identity.

Our respondents described two distinct phenomena that helped regulate entrepreneurial identity threats in the wake of success and failure: humbling and affirmation. Humbling refers to an entrepreneur’s conscious acceptance of his or her relational identity with God as the ultimate victory. Entrepreneurs explained that their process for remaining humble included a reframing of their definition of success to be about obedience rather than financial or reputational gain, attributing their success and opportunities to the Lord rather than themselves, and choosing to give God the glory for the outcome. 

On the other end of the spectrum, enduring and recovering in the wake of entrepreneurial failure necessitated identity affirming. Entrepreneurs used their relationship with God to affirm their identity by redefining failure, acknowledging that sometimes the Lord had protected them from success (eg. “I would not have been able to handle [success], I wasn’t ready”), and by looking back and remembering the past provision of the Lord and His faithfulness to support and care for His children. 

Both of these strategies serve to take the focus off of the entrepreneur and the outcomes of our work and to shine the light on the glory and love of the Father. But affirming and humbling are not “one and done” practices; entrepreneurs constantly evaluate and engage in both, as often as needed to navigate the chaos of entrepreneurship. 

The truth is, our identity is secure, received rather than achieved and rooted in the work of a God who chose us and calls us His children, His masterpieces. And yet, the temptation to rely on our entrepreneurial—work-based—identity can be incredibly strong. We believe that understanding and relying on our relational identity with God can serve as a counterbalance or countervailing force for entrepreneurs to regulate their identity. Given that reality, we were interested in how Christian entrepreneurs of various fields understood and engaged their relational identity with God in the high highs and low lows of entrepreneurship. Relying on our identity as beloved children of God reminds us that regardless of our professional endeavors—or any other for that matter—our worth, value, and status are unchanging. Being adopted into God’s family invokes an identity that is received rather than achieved and therefore, is unconditional and unchanging. From this place, out of this permanent relational identity, we can press on toward the goal and run the race set before us, rooted in a love that we never have to earn but are blessed to walk in with great, humble confidence. 



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Work, Joy, and the Glory of God — Faith Driven Entrepreneur



— by Caleb Glafenhein

What is the Chief end of man? The Westminster Shorter Catechism defines it this way:

The chief end of man is to glorify God and enjoy Him forever. 

I believe that God is most glorified in us when we are most satisfied in Him. And I also believe that if we were to examine our hearts and minds, we would find we spend a lot of time and energy often seeking ways to be satisfied (outside of Jesus), looking to things on this earth for fulfillment, and searching for purpose and meaning to all our work and toil—and all our activities. We are told, “For what does it profit a man to gain the whole world and forfeit his soul?[1] That is a sobering thought—that we could work our entire lives, even towards good things, and yet forfeit our souls. How does one work in a way as to not lose his/her soul? Paul writes to the Corinthian church and tells them, “So, whether you eat or drink, or whatever you do, do all to the glory God.”[2] This gives a motive and a goal, a chief end for our work— namely, the glory of God. 

If the chief end of man is God’s glory, how does my joy factor into this equation when I consider that there may be a lot of work that I don’t enjoy? Maybe for some, work in general is a chore, a building block to something more joyful and fun than the grind of work? Maybe we work now so that we don’t have to work someday, striving for retirement, free time, fame, or a legacy. Maybe we work just to survive, to put food on the table, and to provide for our families. Maybe we work because we love it—we love creating, solving problems, and coming up with solutions. But whatever our aspirations in life and work, we ought to consider what our Creator thinks about work and His desire for us. Paul both warns and instructs Timothy about what God gives us, that we are “not to set our hopes on the uncertainty of riches, but on God, who richly provides us with everything to enjoy.”[3] God desires that we enjoy His blessings— work included—and that we recognize Him as the giver. We should acknowledge Him and give Him thanks, and in this, He is glorified.[4] God is glorified when we give Him thanks. 

“There is a way that seems right to a man, but its end is the way to death.”[5] My desire in this paper is to point [us] to the work that leads to joy, life, and the glory of God, which might prevent us from striving after a work that leads to death. Jesus instructs us: “Do not work for the food that perishes, but for the food that endures to eternal life, which the Son of Man will give you.” And if you are like the crowd who followed Jesus, you might ask like them, “What must we do, to be doing the works of God?” Jesus answered them, “This is the work of God, that you believe in him whom he has sent.”[6] 

“And this is eternal life, that they know you the only true God, and Jesus Christ whom you have sent. I glorified you on earth, having accomplished the work that you gave me to do.”[7] 

“In the beginning, God created the heavens and the earth.”[8] This statement is foundational for everything I will write. Another foundational belief is this: “In the beginning was the Word and the Word was with God and the Word was God. He was in the beginning with God. All things were made through him, and without him was not anything made that was made. And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth.”[9] Jesus, the Word, became flesh. 

In 2020, COVID-19 became a global pandemic which shook the world of its fragile foundations. We have been reminded of our frailty, that death is a reality we all must face. Our days on earth are short, like a mist.[10] As Christians, Jesus is our foundation; therefore, let us work and build on Him, the cornerstone, the rock and joy of our salvation. “For no one can lay a foundation other than that which is already laid, which is Christ Jesus.”[11] 

The work God gives us to do—what is it? 

Believe in Jesus Christ.[12] 

This may sound really simple, or maybe even abstract, but this requires faith (believing without seeing) in something other than ourselves—and not just in anything, but in Jesus Christ, the Only Son of God, our Maker. If believing in Christ is the work God has for me [us] to do, how does that apply to my everyday life? And how does that apply to my attainment of joy, my purpose, and my meaning in life? And how does believing in Christ bring glory to God? And then, how do we get this faith to believe? 

Look to Jesus, the founder and perfecter of our faith.[13] 

Let us go on a quick journey, looking at the life of Jesus and His sayings as our example of what living a life that glorifies God looks like. We will look at the work He accomplished, that was given to Him by God. Jesus is our example, and He not only bids us to “repent and believe,”[14] but He also says to, “Follow me,”[15] and to, “Come to me… and learn from me.”[16] Therefore, we will look to Him and seek to walk in His paths, by the help of His Holy Spirit, in the work of believing and finding joy in Him. 

This list below is not comprehensive but is a helpful start as we look to Jesus.

Jesus was in relationship with God the Father. He was with God in the beginning.[17] [18] Jesus knew God, and He made Him known.[19] This our work as well, to know God and to make Him known. 

 Jesus created with God the Father. All things were created through Him and for Him.[20] We create, innovate, solve problems, restore, serve, steward, and love because of Him, by Him, and “for Him”—“by the strength that God supplies, in order that in everything, God may be glorifed through Jesus Christ.”[21] 

Jesus obeyed God the Father. This is a huge point; so, we will look at some references to get a better picture of this humility, this willful obedience, acting in perfect submission to the Father. Although equal with the Father, as the Son, Jesus submitted to the will of the Father—“For I have come down from heaven, not to do my own will but the will of him who sent me,”[22] and, “Who, though he was in the form of God, did not count equality with God a thing to be grasped, but emptied himself, by taking the form a servant, being born in the likeness of men. And being found in human form, he humbled himself by becoming obedient to the point of death, even death on a cross.”[23] 

Jesus fulfilled the Scripture. Consider Isaiah’s prophecy in the Old Testament: “The Spirit of the Lord is upon me, because he has anointed me to proclaim good news to the poor. He has sent me to proclaim liberty to the captives and recovering of sight to the blind, to set at liberty those who are oppressed, to proclaim the year of the Lord’s favor.”[24] This is really good news and is our call as believers, to proclaim that Jesus sets the captive free. And this freedom is not a political freedom but a freedom of the heart. We are no longer enslaved to sin; sin is no longer our master. 

Jesus came as a “For even the Son of Man came not to be served, but to serve and to give his life as a ransom for many.”[25] We are to be servants, just as Christ was for us. Consider Paul’s charge to the Corinthians, “This is how one should regard us, as servants of Christ and stewards of the mysteries of God. Moreover, it is required of stewards that they be found faithful.”[26] 

Jesus came to call and save He said, “Those who are well have no need for a physician, but those who are sick. I came not to call the righteous, but sinners.”[27] In John, we read, “For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him.”[28] And Paul writes to Timothy and tells him, “The saying is trustworthy and deserving of full acceptance, that Christ Jesus came into the world to save sinners, of whom I am the foremost.”[29] 

Jesus spoke to us that we may have His joy fulfilled in us. Jesus says, “…These things I speak in the world, that they may have my joy fulfilled in themselves.”[30] And again, Jesus says, “These things I have spoken to you, that my joy may be in you, and that your joy may be full.”[31] One of the ways we get this joy is by abiding in God’s word—reading, meditating, praying, and knowing Jesus. David tells us in the Psalms that God “makes known to me the paths of life; in your presence there is fullness of joy; at your right hand are pleasures forevermore.”[32] Therefore, let us seek the presence of the Lord, and find joy. 

Jesus came to be light. John refers to Jesus as light saying, “The light shines in the darkness, and the darkness has not overcome it.”[33] And Jesus says, “I am the light of the world. Whoever follows me will not walk in darkness, but will have the light of life.” [34] 

Jesus bore witness to the Pilate said to Jesus, “So you are a king?” Jesus answered, “You say that I am a king. For this purpose I was born and for this purpose I have come into the world—to bear witness to the truth. Everyone who is of the truth listens to my voice.”[35] Pilate said to him, “What is truth?” Jesus prays to God the Father for us, “Sanctify them in truth, your word is truth.”[36] 

Jesus is the door to God the Father in heaven. Jesus says, “I am the door of the sheep,”[37] And “To him [the shepherd] the gatekeeper opens,”[38] meaning that no sheep enters in the field (heaven) unless through the door (Jesus). This is said another way by Jesus later in the book of John when He states, “I am the way, and the truth, and the life. No one comes to the Father except through me.”[39]

I could add many more words to describe the way of Jesus, but in summary, as we consider our work of believing and the joy that comes from following and obeying Jesus, let us consider the words of Solomon, who spent a lifetime chasing all kinds of pleasures in this world, searching for satisfaction and fulfillment. He writes of his experiences in the book of Ecclesiastes and concludes with these words: “The end of the matter; all has been heard. Fear God and keep his commandments, for this is the whole duty of man.”[40] 

And lastly, Paul reminds us in his letter to the Romans, “For all have sinned and fall short of the glory of God, and are justified by his grace as a gift, through the redemption that is in Christ Jesus….”[41] Oh, let us remember the immeasurable riches of God’s grace towards us who believe: “For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast. For we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them.”[42] 

What is the work God gives us to do? It is to believe in Christ and to walk in His good works. 



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The Creative Entrepreneur — Faith Driven Entrepreneur



— by Faith Driven Entrepreneur

Well-known business experts and global entrepreneurs regularly contribute to the Faith Driven Entrepreneur blog and podcast. As stewards of these archives, we’ve curated a number of voices to provide you with diverse perspectives on popular business topics. Our intent is that these fresh pieces of wisdom will guide you as you faithfully pursue your own business journey.

Every entrepreneur is a creative entrepreneur. 

You may not be an artist or a designer. You might not dress in bright colors or play a musical instrument. But if you’re an entrepreneur, then you’ve been called to create. You look around a tired marketplace and think, “I could create a better product. I could provide a more appealing service.” 

You feel it deep inside you – a need to add your mark to the world. 

Why else would you start your own enterprise instead of joining up with an established business?

Being an entrepreneur is difficult, but it’s also worthwhile. At Faith Driven Entrepreneur, we believe that every entrepreneur has been called to create, and this drive is what makes starting a business so compelling to so many of us. 

But what does it really look like to be a creative entrepreneur? What are some examples of creative entrepreneurship? And how does the call to create manifest itself in our day-to-day entrepreneur journey? 

To answer these questions, our team has curated some of the leading voices in business to explore what it means to be a creative entrepreneur.

What Do Entrepreneurs Create Exactly?

When we say “creative entrepreneur,” we don’t quite mean artists who sell their art through their own business. While Etsy shop owners and painters who sell their pieces through galleries are considered creative entrepreneurs, we’re not equating creativity with art. 

An entrepreneur is creative in a much different, much broader sense. For those of you who quit your artistic ambitions at stick figure doodles, don’t close your browser just yet.

Instead, entrepreneurial creativity means working toward a vision for a better world. In his article “Superpower and Kryptonite of Entrepreneurs,” Justin Forman, President of FDE, writes: 

We praise entrepreneurs who try to solve the world’s problems. We praise them for never being satisfied. It impresses us how they shout from the rooftops, ‘Bury the status quo in a time capsule.’ With increasing emotions and visuals, they paint a beautiful picture of why the offerings of today are simply not enough. They call us to visions of a future reality … one where we can see, feel, and explore an existence where things can be better.

If you ask a random entrepreneur on the street why they started their business, they’d probably give a similar answer. They saw an opportunity to make the world a better place through business. Then they made it happen.

The creative drive of entrepreneurship comes down to basic Business 101: “How do we meet a market need?” Human beings are always going to be hungry, uncomfortable, afraid, tired, and lonely. The creative entrepreneur comes up with new ways to meet those needs.

The pizza shop owner says, “My pizza can solve the hunger problem.”

The banker says, “My bank can help reduce financial instability.”

The hotel booking site says, “My service can help people relax by taking vacations.”

But can you see the issue with these examples? All of these business ideas exist already. If an entrepreneur were to start a new business in these industries, they would have to come up with a creative way to stand out from the crowd. They must not only meet a felt need in the market, they must differentiate themselves from competitors. 

Again, we’re back to Business 101. To differentiate a business strategy, an entrepreneur will almost always prioritize one of three tactics: 

Do something different –  Meet a brand new need in the marketplace or adapt an older technology for a new purpose. 

Do something for a lower cost – Think outside the box to create new efficiencies in the market

No matter which differentiation strategy you choose, you’ll need creativity. And in our fast-moving world of high-speed data and constantly shifting market preferences, creativity is becoming a non-negotiable, not just for startups but for every company. Companies that begin as industry vanguards but refuse to rely on entrepreneurial creativity soon fall by the wayside.    

The Harvard Business Review article “Leaders Can-Turn Creativity into a Competitive Advantage” demonstrates this shift in corporate strategy: 

What we need is a shift in emphasis from operational competitiveness toward creative competitiveness —  the capacity of organizations and society to create, embrace, and successfully execute on new ideas.

Nurturing a creatively competitive organization requires curiosity above all else. Asking the right questions is more important (and more difficult) than having the right answers. One of my favorite Victorian entrepreneurs, Isambard Kingdom Brunel, asked the seemingly ridiculous question, ‘How can I create the experience of floating over the English countryside?’ in his quest to building the first large-scale, long-distance railway service in England.

The creative entrepreneur is first and foremost concerned with curiosity and adaptation. To put this into the perspective of faith, we might say that the creative entrepreneur taps into the infinite nature of God to imagine a brand new world. The creative entrepreneur resembles the creative God we see in Genesis.

Simply put, the entrepreneur creates a business that offers a product or service to uniquely address unmet needs in the marketplace.’

Seeing God’s Creation Reflected in Entrepreneurs and Business

If you’re familiar with theology, you might have heard of the term “ex nihilo,” a Latin phrase meaning “out of nothing.” This phrase is most often used in relation to the creation of the universe, where God spoke matter into existence from nothing.

In a way, entrepreneurs do the same thing on a much smaller scale. We have visions for businesses that don’t exist yet. Creation is what sets us apart from other business professionals who may manage, steward, or analyze already existing endeavors without bringing about something new. For example, an R&D engineer uses their skills to create someone else’s next big product. But the entrepreneur is the one who hires the R&D engineer to make their vision a reality.

At Faith Driven Entrepreneur, we believe God is the original entrepreneur. He created the world, and it was good, and He continues moving all of history toward His ultimate redemptive goal. God is actively working out His plan to meet our human needs physically and spiritually. What’s more, God uses us to accomplish that plan.

An article by Theology of Work says it this way, “When we allow our creative ability to flow as God designed, our lives exemplify the very words Jesus prayed: “your kingdom come and your will be done, on earth as it is in heaven.” 

And so, if God is the ultimate entrepreneur, what can we learn from Him? What aspects of His nature can we mirror in our own businesses?

It’s not enough to define creative entrepreneurship as being able to meet market needs through business. That’s too vague. We must get exceptionally clear on what needs we are going to meet. And if God loves us in certain ways, perhaps we can demonstrate that same kind of love to our clients and customers. Here are five ways God’s creativity finds itself reflected in entrepreneurship. 

Let these aspects of God’s nature inspire your own entrepreneurial journey.

Entrepreneurs Can Provide Security

When the Israelites were heading toward the promised land in Exodus, God created manna to make sure they wouldn’t starve. It was an incredible act of creativity, an act most Israelites would have never imagined in their wildest dreams. Bread that covered the ground like dew! 

God works to provide security for his people, and so can entrepreneurs. Brett Hagler joined the Faith Driven Entrepreneur podcast to discuss his vision for 3D printing entire villages. Brett’s business model embraced a creative vision:

It just seems like people are attacking this problem [of providing shelter relief to Haiti] in a very traditional manner. And I was longing for something that would have a little more risk-taking, a little more innovation and R&D budget… If I was only passionate about the mission of helping people who didn’t have safe shelter, then I could have joined another organization. But I thought that we need a new way to attack the problem and try a model that would be built with different operating principles.

What a creative solution to this problem!

Entrepreneurs Can Instill Order

Anyone who studies science will tell you that God’s created universe exhibits layers and layers of order. Chemistry studies the way elements and compounds interact based on observable rules. Astronomy wouldn’t manse sense without the regular workings of gravity. In fact, all of science is based on the basic premise that we can conduct observable and repeatable experiments. But what does this have to do with business?

Do you ever think you could use more order to your life? Or have you ever considered how Google, one of the world’s largest companies, is only valuable because it organizes information so effectively? Look at Quickbooks if you want a great example of a company that creates orderly systems to benefit others. Order is inherent in God’s creation, and businesses can profit greatly by offering systems that help people live orderly lives. 

Entrepreneurs Can Encourage Rest

Burnout and exhaustion are common experiences these days, and entrepreneurs are not known for practicing work-life balance. God, however, created Sabbath for Himself and for mankind. God rested from His work, and He asks us to do the same. Let’s not forget that Sabbath came about from an act of creation. 

Jordan Raynor, author and entrepreneur, recounts the season when he began to truly embrace the idea of Sabbath: 

As my wife and I began to practice Sabbath, it quickly became clear why Jesus said the Sabbath is for man and not the other way around. The Sabbath is an opportunity to rest from the pressure of the world to constantly accomplish, earn, solve, spend, and do. It’s a day to step back, as God himself did on the seventh day, and enjoy the fruit of our labor. It’s a day to look at our life, our work, and the cross and say with great contentment, “This is enough!”

We all need a Sabbath perspective on life. Whether through time-saving devices or curating restful experiences, entrepreneurs can place rest at the center of their product development.

Entrepreneurs Can Build Community

Facebook was supposed to usher in a new epoch of community and connection. Despite the grandiose headlines, we all know how that turned out. It seems that we’re more disconnected than we’ve ever been.

But Facebook also proves that human beings have a deep need for community. And entrepreneurship can meet that need. From Meetup.com to Pinterest to bowling alleys, there’s money to be made in facilitating relationships. 

In fact, Faith Driven Entrepreneur is working hard to bring business leaders together across the globe. Our mission is to connect one million faith driven entrepreneurs. And that happens in our Foundation Groups. Feeling lonely? Learn more about entrepreneur groups.

Entrepreneurs Can Create Beauty

The FDE blog and podcast archives are full of stories of craftspeople who use their talents to create beautiful objects for people to enjoy. From custom coffins to bestselling rap music, Christians are using their talents to glorify God. 

In a blog post titled “Etched in Excellence,” Peter Greer writes, “The words ‘poor quality’ and ‘Christian’ should never be used to describe the same organization. Substandard work runs contrary to God’s calling, even while excellent work—as Buck Knives can attest—can open doors to share the Gospel.”

Some entrepreneurs might look down on beauty and say it’s not practical or efficient. But God created beauty and appreciates it for its own sake. He saw that creation was good; He didn’t need to show 15% CAGR for beauty to be worthwhile. Purpose-first filmmakers, architects, and understand.

This list begs the question – what kind of creative entrepreneur are you? What kind of creative has God called you to be? How will you use your unique vision and talents to meet a need in the world? 

How to Become a More Creative Entrepreneur

Creativity can be a difficult trait to harness. It seems to come and go as it pleases. But thankfully, creativity is not random, and it’s not a quality you either have or don’t have. Rather, creativity is connected to curiosity, brain chemistry, and social environment. If you’re feeling uninspired in this current season, know that there are practical steps you can take to improve your creativity. Here are a few examples.   

Take a Creative View of Creativity

Don’t let narrow cultural narratives around creativity create mental roadblocks. Earlier in this piece, we mentioned that art and creativity are not the same. You also don’t have to participate in shallow stereotypes like “being quirky” or wearing outlandish clothes to be considered creative.

Sometimes we get obsessed with “originality,” the idea that every invention has to be revolutionary for its field. But in fact, most technological advancements have been simple upgrades to previous systems. Apple understood this when they set up the “desktop” as the hub of their computer’s graphical user interface. In effect, Apple digitized an already accepted concept, which was key to their acceptance by the mass market.

Find Mentorship and a Creative Community 

People often ask whether entrepreneurs are more creative as individuals or in groups. As it turns out, both contexts contribute to creativity. It’s not an either-or question. According to creativity research summarized in Fast Company, “The way to maximize creative potential is to flow between being alone and being in a group, and back again.”

However, many entrepreneurs tend to isolate themselves. Loneliness and isolations are topics we cover extensively at Faith Driven Entrepreneur. Therefore, we recommend that entrepreneurs find mentors and communities that spur creative thinking. Find a trusted advisor who will help you think through new ideas. Join a coworking space or a Meetup group where you can brainstorm with like-minded entrepreneurs. A balance between individual reflection and community thinking will most likely lead to creative insights into your business.

Don’t Force Creativity

In an article titled “3 Common Fallacies about Creativity,” writers Pronita Mehrotra, Anu Arora, and Sandeep Krishnamurthy note that decision-making speed and true innovation don’t always go hand in hand. They write:

A few months ago, articles critical of Google CEO Sundar Pichai argued his slow decision-making process stifled innovation. The articles incorrectly equated decision-making speed with innovation. We don’t have insight into whether his “slow” decisions were innovative, but the misconception that slow decision-making stifles innovation often leads to the illusion that productivity requires speed.

Like a novelist mulling over their next masterpiece, it might take months or years to tease out the details of a great business idea. Demanding production from your creative process only leads to stress, which is counterproductive to creativity. 

Stop and Listen to God’s Voice

A lack of creativity may mean God is asking you to reevaluate your trajectory. You feel stuck, frustrated, and exhausted. These negative experiences sometimes indicate that you’ve gone off track or that God is calling you in a different direction. We are meant to co-create alongside God’s master plan, not build rogue empires by our own designs. Creativity is a grace given to us by our heavenly father. 

The Creative Entrepreneur is Healthiest Within the Body of Christ

Americans love the idea of the individual entrepreneur. However, the individual entrepreneur is often an isolated entrepreneur, and we know that isolation can hamper creativity. Not only is the isolated entrepreneur ineffective, but the narratives surrounding the lone wolf entrepreneur are mostly myth anyway. 

Nearly every pop culture entrepreneur had partners and support along the way. Larry Page was partnered with Sergei Brin. Steve Jobs couldn’t have succeeded without Steve Wozniak. Thomas Edison had the financial backing of JP Morgan. 

In a blog post for Faith Driven Entrepreneur, Thane Ringler reflects on what Wendell Berry has to say about humans in isolation:

Left to ourselves with our natural bent, we will decay and self-destruct. Degradation simply happens; we don’t have to do anything to help it out – gravity does the job. But to flourish, to create that which is beautiful, to make things new and good – that is “difficult and long.” We see this with the things we build constantly needing repair and maintenance, and we see this within our own bodies that will slowly and surely lose functional ability without exercise and training to build it up and make it stronger.

As faith driven entrepreneurs, we’re reminded that we all function within the body of Christ. We all have unique gifts that complement and strengthen other gifts held by other people. Entrepreneurs possess specific skills and perspectives, and society couldn’t thrive without them.

Tim Holcomb, the chair of the Department of Entrepreneurship at Miami University says:

We are at a point that when we hear ‘entrepreneurship,’ we assume this means someone is starting a company. There is so much more to entrepreneurship than starting companies. Entrepreneurship is a unique skill set and mindset, and as fast as our world is changing, we need more people who possess the entrepreneurial toolkit to keep pace, adapt and address new challenges as they arise.

But entrepreneurs are just one piece of the puzzle. It is through Christ that all things are made new, not the individual entrepreneur, and in this way, we are but shadows of the ultimate entrepreneur. God is the only one who truly creates “ex nihilo.” Faith driven entrepreneurs create by taking cues from God’s blueprint. 

While we may possess a unique vision for a better world, that vision is given to us by God. 

It’s why Faith Driven Entrepreneur’s mission includes, “From the very beginning, God created us to share in His entrepreneurial process with purpose, passion, and pursuit. He gives us ideas, dreams, and ventures to reflect His image and bring about His glory.”

The entrepreneur creates within the context of the body of Christ, His church. This is where the entrepreneur is most creative – they proceed according to God’s will and benefit from the skillsets of other people. Without accountants, advisors, investors, janitors, manufacturers, and employees, the entrepreneur can’t do much. Or they burn out quickly as the demands of a complex business tax their talents and abilities. But by relying on God and others, the entrepreneur is able to unleash their creativity and change the world for the better. 

The special role of the creative entrepreneur is to tap into a small sliver of God’s great plan, clarify how that vision plays out in the world, and bring it to fruition. God uses entrepreneurs to bring about His kingdom on Earth as it is in heaven. Our creations can bring order out of chaos, solve problems, seize opportunities, rally against injustice, and create dignity and opportunity for those who interact with our creations.

You are a creative entrepreneur. We hope that the many voices included in this article encourage you to dive deeply into what creativity means for you.

Want to explore the idea of creative entrepreneurship further? Join an upcoming Faith Driven Foundation Group. There, you’ll connect with 10-15 other entrepreneurs who are also pursuing a creative relationship with God.



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Envisioning Workplaces that Fully Support Workers’ Callings — Faith Driven Entrepreneur



— by Joanna Meyer

“Family holds an uncertain place in a world formed after the image of the marketplace.” – Rodney Clapp[1] 

When Charo Garay, a friend from Zaragoza, Spain, messaged me at the start of her region’s lockdown, I knew she was in for a rough ride. The city had confined residents to their homes, allowing them to step outside only for emergencies or weekly trips to the market. Her three children would not set foot outside of their small, urban apartment for the next six weeks. And so began our daily check-ins on Whatsapp, intended to keep her spirits up, while offering me a glimpse of the challenges parents faced as they juggled work and childcare responsibilities at home. 

Disruptions like a global pandemic fracture the fragile systems that allow us to maintain the status quo. They force us to examine ways our current systems have stopped working and invite us to re-envision work in ways that help us fully steward our callings. 

In this short paper, my hope is to shed light on structures and policies that make it difficult for working families to thrive, to remind us of a biblical view of work and calling, and to invite business leaders to examine the culture of their own organizations, with the goal of supporting employees at work and at home. 

The “She-cession” 

While the COVID 19 pandemic affected workers across industries, it had a catastrophic effect on women’s employment. In the U.S., 2020 saw the lowest women’s employment rates since after WWII, and women regained lost jobs at a slower rate than men. School closures across the globe forced parents across the socio-economic spectrum to juggle work and caretaking responsibilities, a shift that weighed more heavily on female employees. 

Coronavirus quarantines set many parents’ callings on a collision course in the confined space of the family home. Moms and dads who escaped job cuts faced the “COVID Trifecta,” the impossible task of maintaining their professional lives, supervising their children’s online education, and managing a household. For these workers, there did not seem to be enough time or energy to accomplish all three in a 24-hour day. 

It’s no surprise that McKinsey’s annual survey of women in corporate America revealed 1 in 4 considered leaving the sector or downsizing their careers during the pandemic.[2] Some employers acknowledged the intensity of the season, like Microsoft, whose Mother’s Day ad affirmed women’s ability to lead Zoom calls with their children sword-fighting in the background. Yet others expected female employees to maintain focused work and pre pandemic production levels. One woman interviewed for the study confessed, “I feel like I am failing at everything. I’m failing at work. I’m failing at my duties as a mom. I’m failing in every single way, because I think what we’re being asked to do is nearly impossible.” 

Workers on the other end of the economy faced different challenges, as school closures eliminated the free, reliable childcare lower-wage earners rely on to be able to work. One in three women’s jobs was deemed essential, yet “essential” does not mean work was well compensated or able to withstand the pressures of the pandemic. For example, of the 5.8 million people working healthcare jobs paying less than $30k/year—employees that held the nation together during the pandemic—83% are women. With schools closed and other daycare options prohibitively expensive, parents were forced to choose between going to work and staying home to care for children. 

These realities reveal weaknesses in our current ways of working. While strategies to support workers’ caretaking responsibilities must address both men and women’s needs, we can’t ignore how structural inequity in the American workplace and the lack of family-friendly public policy weigh heavily on working women. 

What Isn’t Working about Work 

America’s workplaces were not designed to support employees who have caretaking 

responsibilities. As Brigid Schulte explained in a recent New York Times article, past 

expectations to log “face time” through physical presence at work greatly hindered women in white collar roles: “Social scientists have a term to describe this phenomenon: ‘The Ideal Worker norm.’ In American workplaces, the Ideal Worker comes in early. Stays late. Never has to rush out to tend to a sick child, to take an aging parent to the doctor, or just aches to see more of their kids before they go to bed. Women are more likely to have care responsibilities, so the belief that the best work is done in the office hurts us most.”[3] 

In spite of the crushing weight of the “COVID Trifecta,” it may produce long-term benefits for corporate women. Employers, who previously questioned a woman’s commitment if she asked to work part-time from home, have seen that employees can maintain productivity and focus outside traditional office settings. As men play an ever-greater role in family care, they will benefit from these flexible arrangements, too. 

Employees working in lower-paying jobs, such as healthcare, hospitality, or retail—all 

industries deemed essential during the pandemic—face tougher challenges as the lack of affordable childcare options and paid family leave force families to choose between work and family. A Pew Research study found that only 37 percent of Americans with incomes under $30,000 receive any type of pay if they leave work to care for a new child or ailing family member. Nearly half of those who lacked paid family leave said they went on public assistance to cover lost wages.[4] For employees who lack paid maternity leave, lost wages drive many back to work, often within two weeks of giving birth. Jane, a call center worker in Phoenix explains, “My work doesn’t pay for maternity leave, but they told me they would hold my job if I returned within the month. [But] if I don’t go back to work in two weeks, we will not have enough money to pay our electric bill.”[5] Imagine how uncomfortable and exhausting it would be to take calls from angry customers two weeks after giving birth. 

Theological Foundation: An Integrated View of Calling 

As we consider a response to these challenges, it is essential to frame our actions within a biblical vision of work and calling. In Scripture, we see men and women co-laboring for the care and economic welfare of their families and communities. This integration of work and home doesn’t solve the complexity of managing these roles, but it positions an individual’s economic contribution as a vital expression of his/her call, in addition to the work of caring for family. 

Post-pandemic life presents opportunities to redefine work in ways that support employees as whole people, with diverse callings. The model of a two-parent family in which one parent works outside the home while one focuses on caregiving will remain an option for some, but it is less affordable for workers in low-wage jobs or for those living in urban areas like Denver, where the median home price has doubled in the last decade. 

Work has become an economic imperative, but it is also essential to what God has made us to be and do. “Families can form themselves along a divine vision of work and family as holistic complements,” explains the Center for Public Justice’s Families Valued Initiative. “As citizens and culture-shapers, Christians should advocate for and develop policies and practices that protect, rather than fragment, family time.”[6] 

Current working conditions push employees across the economic spectrum toward 

disintegrated living, a reality today’s Christian business leaders must reckon with. In their paper “Time to Flourish: Protecting Families’ Time to Work and Care,” Rachel Anderson and Katelyn Beaty offer a sharper critique, “The demands of the modern workforce, largely absent of protections for family time and flourishing, are…a dehumanizing force that undermine some of our most cherished values.”[7] For those who identify as pro-life and pro-family, we can operationalize these values through supportive work culture and policies. 

Opportunities for Action 

What if workers were not forced to compartmentalize their lives by the demands of their jobs? What if employees could bring their whole selves to work through policies that supported their professional endeavors and caretaking responsibilities? Now is the time to build systems that fully support workers’ callings. As Pope John Paul II observed in Encyclical Laborem, the “whole labour process must be organized and adapted in such a way as to respect the requirements of the person in his or her forms of life….”[8] But how? 

Changing workplace culture will be a gradual, evolving process. I offer three ways to get started: 

Dig deep: How well do you know your employees’ lives outside of work? How many are single parents or caring for aging relatives? What’s the cost of quality childcare in your area? Consider expanding the demographic data you collect about your workforce to better reveal the challenges they face. Connect with employees in informal, small groups to learn about their caretaking responsibilities. 

Explore, experiment, iterate: Recently, the owner of a small tech company approached me with concerns about supporting the first member of their staff to become pregnant. He wanted to provide the same amount of leave that his competitors offered but knew it was financially impossible. What could he do? While laws that affect companies based on size and best practices vary by industry, even the smallest start-up can find creative solutions to care for its staff. If two months of paid leave is impossible, offer a shorter length of time combined with flex time that can be spread across the first year of a child’s life and the opportunity to work part-time from home. Rachel Carlson, CEO of Guild Education, an 850-person tech company in Denver, Colorado, shocked her peers by opening a million-dollar on-site childcare center—a move which allowed Guild to maintain a 96% employee retention rate amongst parents during the pandemic. Wouldn’t it be amazing if Christian-owned businesses became known for innovative approaches to employee care such as these?

Join the public policy conversation: In this divisive political moment, it’s tempting to avoid the policy-making process, but it is critical to remember God did not intend families to thrive alone. He calls multiple institutions to establish conditions in which families flourish. The Center for Public Justice, a non-partisan Christian thinktank devoted to public policy research from a theological perspective, advocates for family-friendly policies through its Families Valued Initiative. You can join other business leaders in adding your voice to this important conversation.

The Christian tradition elevates family life and work as two God-given areas of human responsibility, yet for many employees, fulfilling both callings is a source of on-going conflict. What if faithful business leaders became models to their industries, of God’s love expressed through supportive workplace culture and policies? 

Article originally hosted and shared with permission by The Christian Economic Forum, a global network of leaders who join together to collaborate and introduce strategic ideas for the spread of God’s economic principles and the goodness of Jesus Christ. This article was from a collection of White Papers compiled for attendees of the CEF’s Global Event.



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Does Your Business Beautify or Uglify?



— by Paul Michalski

“And as you go, find a way to make this world more beautiful.”  (Barbara Bush)

Business has the potential to beautify the world–or uglify it (yes, that is actually a word).  I like a quote from the late Barbara Bush about how we should approach life:

And as you go, find a way to make this world more beautiful.

The Two Choices—Beautify or Uglify

Everything we do–particularly every human interaction–can only do one of two things: (1) make the world at least a tiny bit more beautiful, or (2) make the world at least a tiny bit uglier.  (Neutrality is a possibility, but missing an opportunity to beautify isn’t beautiful).

“Beautiful” was clearly God’s design when he created everything and declared it “very good”:

And God saw everything that he had made, and behold, it was very good. (Genesis 1:31)

As you read the description of the New Jerusalem that is coming–God’s Kingdom on earth–in Revelation 21:10-11, “beautiful” is the word that comes to mind:

And he carried me away in the Spirit to a great, high mountain, and showed me the holy city Jerusalem coming down out of heaven from God, having the glory of God, its radiance like a most rare jewel, like a jasper, clear as crystal.

In between the beauty of a garden and the beauty of a gleaming city, God blessed us and left us with a command–the “Creation Mandate”:

Be fruitful and multiply and fill the earth and subdue it, and have dominion over the fish of the sea and over the birds of the heavens and over every living thing that moves on the earth. (Genesis 1:28)

God made us in God’s creative, productive and relational image (Imago Dei), gave us a perfectly imperfect world, and then told us to take care of it and make it flourish–make it even more beautiful!  I believe it is a call to create with beauty.

In his book Every Good Endeavor, Tim Keller says that with the Creation Mandate, God was “commissioning workers to carry on his work”.  Keller goes on to explain:

The word “subdue” indicates that, though all God had made was good, it was still to a great degree undeveloped. God left creation with deep untapped potential for cultivation that people were to unlock through their labor.

We are called to stand in for God here in the world, exercising stewardship over the rest of creation in his place as his vice-regents. We share in doing the things that God has done in creation—bringing order out of chaos, creatively building a civilization out of the material of physical and human nature, caring for all that God has made. This is a major part of what we were created to be.

So we were created to create, and everything we do–every human interaction–either brings the world a tiny bit closer to, or a tiny bit further from, God’s design and command.

By its very nature, business can add to the beauty of the world by creating solutions to challenges of human life, economic prosperity that makes those solutions affordable and accessible, and jobs that allow people to fulfill their humanity and purpose by using their God-given creativity and productivity to serve others.

How are we doing through business?  We have certainly brought the garden much closer to a great city, but our beautification has been mixed with, and tarnished by plenty of uglification (yes, that is apparently also a real word).

In looking at our beautification/uglification performance, it is helpful to distinguish two ways of doing the business of creating.  One is business as usual — business in “the way of the world” or, more precisely, according to “the kingdom of this world.”  The other I call business a better way — business according to Biblical beliefs, principles, and priorities. It’s the way God means business to further creation in a beautiful way.

Every business leader must ultimately choose between these kingdoms. 



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Deeply Rooted for the Future — Faith Driven Entrepreneur



In times of crisis, things are sifted. We often see and then focus on what is important. A crisis can reveal what we really value and should prioritize. It applies when we get seriously sick, when there is an upheaval in our family, or even during a pandemic. The sifting process may also show what really stands the test of time, and what is a mere short-lived trend. 

The global crisis and cataclysmic disruption in recent times has clearly shown that Business as Mission, BAM—God honoring and people serving business—is not a flickering trend. But as we continue to pursue business for God, people, and planet, we must be well grounded in the Holy Scriptures and deeply rooted in history as well as in the teachings of the Church. 

Deeply Rooted 

It is of utmost importance for the global BAM movement to dig deep into its roots, to draw on the rich heritage we have. We must recognize our roots, understand our history, and 

acknowledge that we are standing on shoulders of giants who have gone before us. 

Remember that Martin Luther was a Catholic, and Jesus was a Jew. Our worldview and business practice must be thoroughly infused and constantly informed by a few millenniums worth of Judeo-Christian thought.[1]BAM and faith driven entrepreneurship did not start with us, even though it is experiencing a global surge in our generation. But it will only have a lasting impact if we are deeply rooted for the future. 

Our Jewish Heritage 

The late Lord Rabbi Jonathan Sacks, an intellectual giant, wrote an essay 20 years ago which helps us understand our Jewish roots when it comes to a worldview conducive for problem solving and innovation, the sanctity of work, and the role of business for human flourishing.[2] 

Biblical thought has demythologized nature, which can be rationally understood and thus stewarded for creative solutions to human needs.[3] Furthermore, a linear concept of time is essential to human progress. We are not stuck in an endless, repetitive, and meaningless circle of life. God Himself is orchestrating a narrative from the garden to the city. Yes, history is His story. These are essential ingredients shaping our worldview and, consequently, our 

involvement in business. 

The Genesis account of the creation mandate is clear: “God,” taught Rabbi Akiva in the second century, “deliberately left the world unfinished so that it could be completed by the work of man. Industry is more than mere labor. It is the arena in which we transform the world.”[4] 

The BAM movement is aligned with this aim of transforming the world. It is related to what the Jews call tikkun olam: repairing the world. Tikkun olam means co-creating with God and bridging the gap between the world which is and a world as it ought to be.[5] 

Work is Sacred 

Work, creativity, and human dignity are related because we are created in God’s image. Rabbi Sacks contrasts animals and human beings: “Work, in other words, has spiritual value, because earning our food is part of the essential dignity of the human condition. 

Animals find sustenance; only mankind creates it.”[6] 

This relates to the Hebrew word Avodah which means to work, worship, and serve. Thus, BAM pursues a seamless integration of work, worship, and service. The thirteenth-century 

commentator Rabbenu Bachya said: “The active participation of man in the creation of his own wealth is a sign of his spiritual greatness.”[7] 

Professor Angelo Nicolaides expresses an Orthodox Church perspective on this: “In Old Testament times work was the way in which one worshipped God.” He goes on to say: 

“Christians should thus view work as a mission.”[8] 

Judaism values work, wealth creation, and a framework of freedom which accommodates dignified work and the creation of wealth through business. Jews do not struggle with the sacred/secular divide which so often is prevalent among Christians. 

But as we search our roots and traditions, we will discover—thankfully—that the Church has never endorsed this dichotomy.[9] Bishop Barron:[10] “When God came among us in Christ, he effected the work of repairing his broken and hurting creation. He is not interested simply in souls but in bodies as well.”[11] 

Work and business are reflections of the trinitarian God and also of who we are as created in His image. God is love and collaboration;[12] God created in community and for 

community.[13] So, being a faithful worker individually and being creative collectively—also in business—are both deeply divine and deeply human. 

As Angelo Nicolaides rightly observes: “The notion of business is recognized within the creation account where it is clear that man cannot work alone.”[14] 

Private Property 

The right to private property is intrinsically linked to freedom and human dignity. This is a long and strong Judeo-Christian tradition, and the teaching is clear. 

Rabbi Sacks again: “For a ruler to abuse property rights is, for the Hebrew Bible, one of the great corruptions of power. Judaism is the religion of a people born in slavery and longing for redemption; and the great assault of slavery against human dignity is that it deprives me of the ownership of the wealth I create. At the heart of the Hebrew Bible is the God who seeks the free worship of free human beings, and two of the most powerful safeguards of freedom are private property and economic independence.”[15] 

Pope Francis published an encyclical letter called “Fratelli Tutti” in October 2020.[16] Some accused him of diminishing the right of private property or rejecting democratic capitalism.[17] A problem with modern journalism is often the lack of understanding, or the will to 

understand, historical contexts. To comprehend the Catholic church and its teachings, one has to review centuries of profound thinking, often expressed in encyclicals. More on this later. 

Pope Francis “stands firmly in the tradition of St. John Paul II, who saw the market economy as an arena for the exercise of human creativity, ingenuity, and courage. … He also reiterates the teaching of the founder of the modern Catholic social tradition, the great Leo XIII, who, in “Rerum Novarum,” strenuously defended private property and, using a number of 

arguments, repudiated socialist economic arrangements.”[18] 

In numerous Papal Encyclicals stretching from “Rerum Novarum” (1891) to “Centesimus Annus” (1991), there is an unambiguous affirmation of private property and, linked to that, the obligation to share with others, especially the poor. 

While affirming private property, the Judeo-Christian tradition also acknowledges that God is the ultimate owner and stresses our responsibility to be generous stewards. Rabbis Sacks: “Ultimately everything belongs to God. What we have, we hold in trust. And there are 

conditions to that trust—or as the great Victorian Jew Sir Moses Montefiore put it, ‘We are worth what we are willing to share with others.’”[19] 

Dignifying Way to Help the Poor 

Caring for the poor and needy is a commonly held belief and practice among Jews and Christians along a broad spectrum. Christians have in general—and throughout history —focused on charity responses and handouts.[20] But in the Jewish tradition, “the highest degree of charity, exceeded by none, is that of a person who assists a poor Jew by providing him with a gift or a loan or by accepting him into a business partnership or by helping him to find employment—in a word, by putting him where he can dispense with other people’s aid.”[21] 

Handouts never give dignity. Jobs do! How can we best help a poor child; what is a long-term and dignifying solution? Give the parents a job! 

Jews, Catholics, Orthodox, and Protestants on Wealth Creation 

This leads us into the conversation about wealth creation and wealth sharing. Hoarding of wealth is wrong; both creating and sharing wealth are commended. But there is no wealth to be shared unless it has been created. Generosity is a virtue, but aid is not the ultimate answer to poverty. 

“The sages were not so much concerned with the elimination of poverty through redistributive taxation. Instead, what they sought to create was a society in which the poor had access to help when they needed it, through charity to be sure, but also and especially through job creation.”[22] 

As we connect with our roots, we build a stronger foundation for the future. And if you want to build a skyscraper, you need to first dig deep and establish a firm foundation. As we build a BAM movement that will rise high and last long, we should pour Jewish and Christian lessons learned into the foundations of our businesses and other BAM related initiatives. 

The value of creating different kinds of wealth through business is endorsed in both rabbinic and Christian traditions. As Pope Francis says: “Business is a noble vocation, directed to producing wealth and improving the world. It can be a fruitful source of prosperity for the area in which it operates, especially if it sees the creation of jobs as an essential part of its service to the common good.”[23] 

BAM Global,[24] together with the Evangelical Lausanne movement,[25] organised a globa consultation in 2017 around the issue of wealth creation for holistic transformation. Our findings were documented in seven papers, a summarising manifesto, and an educational video series.[26] 

The Wealth Creation Manifesto[27] is deeply rooted in Judeo-Christian thought but also adds to a firm foundation for our day and age. Excerpts: 

1. Wealth creation is rooted in God the Creator, who created a world that “ourishes with abundance and diversity. 

2. We are created in God’s image, to co-create with Him and for Him, to create products and services for the common good. 

3. Wealth creation is a holy calling, and a God-given gift, which is commended in the Bible. 

This is also mentioned within the Orthodox Church tradition. God is giving “wealth to serve His purposes.”[28] 

Each generation has to review and highlight old-age concepts and truths and see how they apply to today’s context. That includes various arenas and constituencies, like business, church, and academia. 

Intellectual Wealth 

It would be a costly mistake to neglect the intellectual wealth generated over the centuries in both Jewish and Christian traditions. Please allow me to recommend one of the better books I’ve read recently: Papal Economics, by Maciej Zieba.[29] He does an insightful overview and critical analysis of a dozen Papal encyclicals published over 100 plus years. They deal with issues like work, business, wealth, property rights, democracy, market economy, socialism, and human dignity and freedom. 

The author, philosopher and theologian Michael Novak, who has written the foreword says: “For a long time to come, this book may well be the definitive work on the economic teaching of the modern popes.” 

Beyond an Academic Exercise 

A tree can flourish and give fruit as long as it has roots through which it can draw life-giving water. An olive tree can produce fruit for over a thousand years—if rooted and nurtured. The purpose of this article is beyond an academic exercise. We want to serve God and people through business—among all peoples—in our lifetimes but also for generations to come. Thus, we need to be deeply rooted for the future. 



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Acknowledging Our Ability to Create and Destroy — Faith Driven Entrepreneur



— by Justin Forman

Dallas Jenkins might be more admired in my home than Walt Disney.

Sure Walt has the whole Mickey and theme park thing going for him. But Dallas’s work on “The Chosen” has captured our family.

In one of the recent behind the scenes segments, they interviewed a test group of people who screened the series.

It gripped me as I listened to how each of the stories was filled with scars from the Church.

There was the painful rejection of a friend. The neglect of a professing parent. And the abuse or failure of a spiritual mentor or pastor. Heartbreaking account after heartbreaking account told how the hands and feet of Jesus went from ally to obstacle. 

These past 10 years, we have seen terrible failures of leadership in the Church. We’ve read countless articles and listened to in-depth podcast series about these crushing collapses. With a heavy dose of mixed emotions, we’ve seen these become some of the most popular catalysts of conversation. 

I’ve heard a friend describe them as “failure porn.” Just like one might imagine, it has been hard to look the other way. 

Recently, I’ve been pleading with God…”please don’t let all this work be in vain.” Please spare this movement of Faith Driven Entrepreneurs and Investors from being that same place of pain. 

I don’t want there to be people years from now talking about how their faith was rocked by some Faith Driven Entrepreneur who’s pride, false humility, or greed caused such deep hurt that they ran farther from and not closer to Jesus. 

Recently I was with a friend on a video shoot sharing about that fear. It took a few thousand airline miles to be reminded of the hard and inescapable truth: “Hurt is going to happen.”

With those five words, I was reminded once again of why we so separately need Jesus. We’re all going to fail. And sometimes, it’ll be big. And every time it will hurt.

Like the tendencies of an overprotective parent, I was hoping for a world that doesn’t exist. I realized my hopes are no different than those of Church leaders who have gone before us. It can be easy to head back to the bunker and try to avoid risk. But God has called us to risky places as entrepreneurs. 

So if leaders truly are lifelong learners, what can we better understand from all of this?

Leading With a Limp

Name an author, teacher, or hero of your faith you’ve looked up to who has fallen… I don’t need to mention the name of any recent pastor or spiritual leader. I’m sure one comes to mind. Think about the pain, uncertainty, and damage their failure caused. Think of the fallout and collateral damage. 

It’s painful. And disgusting. Because sin is painful and disgusting.

Why do we think King David, the Apostle Paul, or any of Jesus’ disciples were any different than the recent examples popping up on social media and headline news? 

Paul drummed up false charges on people leading to life sentences and death. One of Jesus’ closest friends and a faithful follower sold him out for an illicit gain. David destroyed a marriage and committed murder to pursue a sex scandal of biblical proportions. 

By God’s divine grace, there’s reconciliation even for those who fell hardest. But we have to stop drawing such unrealistic boxes for the people we follow and admire to fit in. Faith Driven Entrepreneurs and Investors included. 

We don’t get a free pass here. 

As Faith Driven Entrepreneurs and Investors, we can be the very instrument that allows, enables, and creates a false frame that leads to hurt and despair. Or we can be complicit in helping others build it. 

We are more than capable of destroying lives—ours as well. And we need to take a long hard look in the mirror before we go casting blame on others for their devastating choices and decisions. 

Yes, it’s difficult, if not dangerous, to lead when we have just as many opportunities to pile up brokenness as we do to revel in impressive achievements. But we must lead with a limp—a realistic frame where we recognize we will let others down. 

We will cause hurt. 

Admitting we’re capable of it and turning towards God when it happens are the only hope we have to surrender everything to the limitless forgiveness of Jesus. 

Free People Can Help Free People

We have a tendencty to focus only on the financial ruin, scandals of greed, or sexual brokenness. But if we swim upstream, we find the heart struggles that live in the shadows. 

That’s because the root cause of these failures started small and undetected. How often do we hear our heroes admit that they never started with plans of debauchery and deceit? 

Faith Driven Entrepreneurs and Investors are called to dangerous places. Oftentimes innovation, creativity, and the building process of a new venture has us surrounded by all the world’s trappings. 

It’s hard to admit, but you will hurt people. I will hurt people. Hurt people hurt people.

That truth, I think, is unavoidable. But once we humble ourselves and accept that certainty, I also believe that most of us would move to mitigate that risk. 

There’s no easy way to do it. And I don’t want to claim for one minute that I have the answer to it all. It’s the world we live in. Hurt is a byproduct of broken relationship with God and with one another.

But I also know that scripture calls us to be people of reconciliation. To do the hard work of pulling ourselves closer together rather than pushing ourselves further apart. For the Faith Driven Entrepreneur and Investor in particular, this can only happen when we put to death our desire to be a lone wolf.

Let others in. It’s not easy, but it just might be that simple.

By being vulnerable to share in our hurt and how we are wrestling with it will help us get ahead of these things. And as we push together through the difficult feelings and conversations, we find the freedom that Jesus has promised each one of us.

Each of us have our own unique perspectives and experiences that come with these ventures. But it also requires great vulnerability to reach out and ask for people to speak into you and your leadership.

I’m always hopeful when I see Faith Driven Entrepreneurs and Investors surrounding themselves with bands of brothers and sisters. The very people who will remind them of their strengths while gently and respectfully challenging their flaws. 

Seeing faithful followers of Jesus acknowledging the ability we have to both create and destroy (sometimes only a few words and sentences apart) gives me a renewed hope in how God is at work in the midst of our brokenness. And I am reminded that free people can help free people.



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